Your brand is what other people say about you when you’re not in the room.
Jeff Bezos, CEO & Founder of Amazon
When your brand offers quality and consistency, your customers are more likely to pay a high price. The key to turn visitors of your online shop into long-term customers is to create an outstanding and unique brand image. There are different ways to strengthen your own brand. As a seller of print-on-demand products (especially garments), you have the chance to increase the look & feel of your products with your own labels.
Keep on reading if you have never heard of labels as a branding option or are not sure if you need them. This article will show you different custom branding options that make your brand unique. At the moment, Shirtee.Cloud offers five different options of labels, namely Inside Print Label, Edge Label, Neck Label, Sleeve Label and Outside Print Label. These options are available for all white-label products, such as our complete Premium Organic line from Stanley/Stella.
Inside Print Labels
Inside print labels are printed into the neck of your print on demand product and normally include the basic information about a garment, such as size, fabric and washing instructions. However, with Shirtee.Cloud you can add custom designed inside print labels to your t-shirts, hoodies and other textile products. You do not have to include the standard information in your inside print label design. Instead, try to be creative and find a way to present your brand with this label. For example, you can spice up your washing instructions with a short joke. Try it and find out, how you can benefit from using an inside print label.
Outside Print Labels
As your online business grows steadily, you probably think about new strategies on how to increase the attention for your brand further. As already mentioned, it is highly (if not most) important to increase the quality of your brand’s products. One of the branding options you have with Shirtee.Cloud is designing your own outside print label. Outside print labels are increasingly becoming small design objects with which even large brands can make their textiles even more unique. You can create an outside print label with your logo to make your brand recognisable or take your brand’s slogan if you have one.
Woven Labels
Shirtee.Cloud offers three different kinds of woven labels at the moment. With our neck label, sleeve label and edge label you have lots of options to customise your dropshipping products.
Neck Label
The most popular branding option for woven labels is the neck label. It can be consideres as a “Classic”, because it is often used by popular apparel brands. Adding a custom-designed neck label to your dropshipping products brings your brand into the high fashion segment. While the prints on your shirts may vary, your brand always stays the same.
Sleeve Label
Another way to make your customers remember your brand is choosing a sleeve label with your own logo or design. It is an effective alternative to a neck label and a high-quality solution for establishing your brand. But unlike the neck label, the sleeve label is not hidden when your customers wear your print on demand products. Therefore, it serves perfectly as an ambassador for your brand.
Edge Label
Lastly, Shirtee.Cloud offers you the opportunity to design your own woven edge label to be attached to the fringe of your print-on-demand garments. This branding option is not as rare as a sleeve label, but still an absolute eye-catcher. An edge label has a more subtle subtle effect on your garment’s appearance and can therefore be used perfectly as an additional design element.
How to Add Labels to your Print-On-Demand Products
With Shirtee.Cloud, it is easy to enhance the quality of your print-on-demand products with different types of labels as a branding option. Here you can find an overview of our currently available branding options. Check them out one by one and choose those, that promote your brand best. Via the Shirtee.Cloud Dashboard you can then add the desired options and assign them to the dropshipping products of your choice. After the labels are produced, they will be attached to your garments and serve as brand ambassadors.
Eventually, it is most important that you choose the perfect branding option for your brand’s message and then work on an adequate design. You can just use your logo on a label or enhance your customers’ experience with giving information about you, telling a joke or just looking cool. Labels are a great way to strengthen your brand and increase the loyalty of your customers.
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